We won our first MIXX award for best website in 2011. It was great. We won six more since. It’s still great :)
We could say we don’t care, but we do. It’s important to be recognized for something you invest a lot of love and energy into.
Clients could say they don’t care, but they do. It’s not the most important bit, but it helps building trust. And you can’t have a great relationship without trust.
Take a look...
Coolinarika was our first. You never forget your first.
We were invited to help Podravka redesign their cooking portal, evolve it into community and position themselves as a market leader.
Coolinarika became top cooking and lifestyle destination in Ex-YU region. More than 4.000.000 visitors and 45.000.000 pageviews per month. 180.000+ recipes, 1.400.000+ photos, 10.000.000+ comments.
Podravka is one of the leading Food & Beverages companies in the SouthEast, Central and Eastern Europe.
The main goal was to shift target audience from business users towards consumers.
Research showed that:
We thought of some of the most common life situations and built stories around them
Searching for products had to be easy for everyone. We provided guidance but also created a system where they can select and combine product type, main ingredient, meal type, brand, and get products that exactly meet those criteria.
The audience now consists of more than 87% consumers. Organic traffic increased by 72% and mobile visitors by 175%.
RTL, one of the largest TV stations in Croatia, wanted to reposition their online appearance. Main objectives were to clearly separate news, TV and VoD segments into separate websites and adapt each of them to users and their needs.
77% more pageviews, 59% increased average visit duration.
Lino is Croatia’s sweetest bear and a brand name for kids’ food, cream spreads and cereals.
Lino wanted to speak directly to different targets, round up a community around his brand and attract new customers. He wanted to make it fun and fortify it's brand’s leader positions. Oh, and make it mobile friendly.
178% more visitors, 280% more mobile visitors, 350.000+ games and quizzes played.
A1 is one of the leading Croatian Telecoms, part of the A1 Group.
The goal was to increase online sales and customer base on a website.
Understanding the customers turned out to be key. We simplified the experience, made it easier to use. We designed a smart service configurator which guides the user through buying process intuitively. Also, we allowed the users to continue the purchase process through call center or in the store, starting from the point where user has stopped on the website.
Onlines sales went up by 89% compared to previous quarter, assistant and configurator generated 95% more leads, and lead conversion went up by more than 20%.
In the new digital world of finance, websites are the reflection of credit card’s ability to cope with challenges of tomorrow. When Diners Club came wanting to redesign their old website, we grabbed the challenge with both hands.
Goals were to upgrade user experience and communication in order to increase number of online card orders.
Bounce rate dropped by 40%, which speaks a lot about user experience. Conversion rate, which was our main goal, went up by a whoping 362%.
Here’s what Vanja, our CEO and chief strategist, had to say about it.
Don’t stop when the client says he’s happy. Carry on until you’re happy, and then some more. Be a stubborn mule. Ask yourself and others the hard questions (eg. why this approach, what are the goals, why those goals matter, …). Dig deep while looking for insights. Be critical to your own ideas. Defend ideas you believe in. Don’t make stuff for yourself, make them for the users. Test things early. Don’t ask users how they feel, watch what they do. Understand what’s broken and fix it. Measure everything. Understand what those numbers really mean. Use them to inform your future decisions. Iterate and make it better. And then start again :)
We’ll keep pushing ourselves to figure stuff out and make great things. Hope it gets us a few more of those. Both clients and awards :)