Coolinarika is an immensely useful and eye appealing cooking and recipe sharing online community launched in 2003, that we’ve been lovingly grooming since 2006.
And although it’s been on a steady rise in all kinds of numbers for more than a decade with around 156.000 recipes, 153.000 registered users and an average of 54 million page visits a month, when we sat down with the owner of the site, food production company Podravka, an idea sprung up.
True, Coolinarika was already delicious, but why not add even more flavour to it? Let’s gamify the site!
With a carefully crafted achievement and title-awarding system, let’s make sure there is more fun and motivation throughout the site, with quality of user generated content going up along the way.