A hungry person’s journey
In an age where we consume information faster than we breathe, it was necessary to rethink how Coolinarika delivers recipes and food-related content to its growing consumer base. We wanted to start from scratch, analyze how people were using Coolinarika ten years ago and rethink that experience based on their present habits. Today we use websites and apps as helpers in finding a solution quickly, rather than spending hours browsing recipes. It was important to tailor Coolinarika after that new consumer: the site needed to become the ultimate culinary assistant. While keeping some of that old Coolinarika charm.