Over Easy is taking on the breakfast aisles of America with simple and nutritious products made for people on the go. In a bid to improve website sales and change brand perception, redefining the approach to digital strategy became the key to turning the tide.
New kids on the block
Consumers are rapidly ditching their morning sit-and-eat routines for something quicker and more convenient. No wonder that there are a ton of options trying to satisfy those needs. However, quick fix breakfast routines might not be the healthiest choice out there. This is exactly where Over Easy comes in, with a plan to stay.
With breakfast products that are both delicious and healthy (crazy, I know) and a vision to become the breakfast company of the future, their team asked us to help them deliver on this promise. It was a delicious yes.