The problem of our time
The rise of mental health issues is real - so is the awareness and importance of dealing with it. Conventional solutions often don’t work, take too long, and rely on a single data stream.
Psychedelics can help people heal. It’s been proven and approved by the FDA. And while this therapy method is not for everyone, when the right conditions are met, it can alter lives of those with mental health issues.
- 70M Americans suffer from a mental health or substance abuse disorders.
- 2X higher average annual medical cost for patients with mental health issues.
- +30% increase in annual overall U.S. suicide rate since 2000.
A game changer in online therapy treatment
Innerwell combines personalized guidance from licensed therapists with cutting-edge psychedelic medicine. Together we have created an experience that makes the inherently cumbersome customer screening and onboarding process easy and transparent. Most importantly, we streamlined a very complicated process and made the healing power of psychedelics more accessible to those in need. It is all regulated, powered by multiple data streams, led by psychiatric professionals and completely legal in the U.S. This is cutting-edge digital medicine here.
This is your psychiatrist, your therapist and your health-tracking apps working in unison in one convenient online place. Innerwell offers the only at-home program that mirrors the rigorous ketamine-assisted psychotherapy model used in an office. Added benefits are lower cost, greater comfort and flexibility, and a support system that’s always there for you.
Digital Product Overview
Distributing psychedelics online is not your regular webshop operation. Strict rules and mandatory oversight by health professionals used to make this type of project unfeasible. It is basically a tangle of challenges and special requirements. But we bit hard into the problem and, together with Innerwell, made it work.
It is a long journey from the homepage to recovery:
- Screening - we have to make sure non-candidates for ketamine therapy are automatically filtered out. Humans make more checks later, but this way we save a lot of human hours.
- Purchase of the plan - think webshop but a really specced out one. Add-ons that make sense and smart subscription plans.
- Access to the platform & Onboarding - once the user is along for the ride, there is a lot to explain. The journey is finely tuned, smart and efficient.
- Meeting your clinician - real health professionals are part of the package. Establishing trust is crucial here as it is the foundation of any quality relationship.
- First ketamine session - user goes through several steps that ensure adequate preparation for a safe session: from dosage information and seater verification to curated meditative sounds and music. It all brings one extra layer of comfort and security to the session.
- Mood tracking & recovery - one has to have an insight into the big picture. Setting a clear goal, tracking your mood, and taking treatments consistently is crucial for recovery.
- Additional online therapy sessions - sometimes you need more assistance - a la carte. And Innerwell can provide.
Benefits for the user
If you are a user in need of this type of treatment, help can finally be on the way, in no time. Getting ketamine to those in need used to be a long, cumbersome process, with such a huge barrier to entry. Once you clear the Innerwell screening process and get certified as a legitimate candidate for this type of treatment, you are basically good to go. You have all the tools, dosage, knowledge, and support needed to reach a long-term recovery.
All that while feeling comfortable at your home or wherever you like.
What we’ve done
We needed an MVP to get things going, so that’s what we delivered. A dedicated Human team used the iterative approach on its way to the final UX/UI package. After a couple of months of user testing, we successfully launched a V2 with all the bells and whistles:
- We created an intuitive and easy-to-use user experience while delivering clinical and non-clinical mental health care.
- We were guided by the user-centred principle, assuring the development of a comprehensive solution.
- An example of how we did this is the checkout process: we ensured users to effortlessly build custom care plans from their first checkout to all upcoming care decisions.
- We introduced unobtrusive follow-up plans and upsells within the app. That way, user knows what happens next and can make informed decisions.
Interested in working with us?
An impressive number of separate integrations had to happen for the Innerwell app to be this rich in features, but quick and seamless at the same time. Magento, Formsort, Welkin Health, Cognito, Square, Sendbird, Zendesk and many more 3rd party systems were carefully built into this product. Choosing the right pieces of the puzzle was as crucial as proper integration. Planning carelessness will backfire on you every single time.
We have been working Agile for this project, constantly measuring the impact and adjusting the team according to needs. It is good to be on top of the numbers and stay flexible. To this day, we expand or shrink the dedicated Innerwell team according to objective needs and client preferences.
The entire Human team has been fantastic to work with. They are thought partners and strategic advisors, great communicators, and have provided timely support. The team did more than crank out a project - they contributed to our vision and enabled us to realize it.
— Lisa, Founder & CEO of Innerwell
The health platform grows, anxiety declines
Innerwell’s turnout is growing thanks to our joint efforts. Innerwell is rapidly expanding. And its patients are recovering safely, rapidly on a sustained basis. The platform tracks 70% reductions in depression scores and 60% reductions in anxiety scores. Innerwell’s personalized behavior health care model works, and we have big plans coming up.
On top of that, our focus on human-centered design ethos has started to pay off. The user experience is simple yet effective, customer feedback about the journey is highly positive, and many good ideas that will further enhance this experience are waiting to be implemented.
Curious to explore the project first-hand?
for the first 9 months: