Why did we win?
We cannot be sure, obviously - but we have a couple of ideas.
A fine line between business and humor
Our website is an extension of ourselves, it speaks the same way we speak. Simple sentences with a clear point of view, informative and useful with a bit of silly mixed in. Because everything's better with a bit of silly.
Binging User Experience
We guide the visitors through a carefully planned narrative which combines funny moments, our business perspective and our culture. Also, we’ve reduced their cognitive load by suggesting just a single "next in line" content item to read next, reducing the paradox of choice.
Our visual language was created using simple elements that don’t distract but rather make the experience smoother, steering the visitor from one piece of content to the next. Also, we did all the copywriting, photo and video production ourselves. It's been quite a journey.
Speed is a major factor for a great user experience. We optimized our code and infrastructure to get the best load times possible. As a result, most of the pages get a top score on Google Lighthouse and 5 A’s on Web Page Test.