We won the Lovie Award for Best Practices

Actually, our website did. We're just the happy parents. Cheers!

Our website was selected as the winner of Best Practices category, both by jury and by people’s vote.

This is important to us since Lovie Awards is the most prestigious honour in Europe. It’s also the European sister of the global Webby Awards. Best practices winners represent an industry benchmark for the most current, innovative and advanced practices in web development.

We had lots of fun working on this. Happy to hear Lovie thought we struck the right balance between silly and serious.— Vanja Bertalan, co-founder and former CEO

Why did we win?

We cannot be sure, obviously - but we have a couple of ideas.

A fine line between business and humor

Our website is an extension of ourselves, it speaks the same way we speak. Simple sentences with a clear point of view, informative and useful with a bit of silly mixed in. Because everything's better with a bit of silly.

Binging User Experience

We guide the visitors through a carefully planned narrative which combines funny moments, our business perspective and our culture. Also, we’ve reduced their cognitive load by suggesting just a single "next in line" content item to read next, reducing the paradox of choice.

Design direction

Our visual language was created using simple elements that don’t distract but rather make the experience smoother, steering the visitor from one piece of content to the next. Also, we did all the copywriting, photo and video production ourselves. It's been quite a journey.

Performance

Speed is a major factor for a great user experience. We optimized our code and infrastructure to get the best load times possible. As a result, most of the pages get a top score on Google Lighthouse and 5 A’s on Web Page Test.

Cookies

We gave out chocolate chip cookies to all people that visited our privacy page, read all of it, and sent us an email. They're quite delicious.

It was the cookies.— Mario Mikić, Head of Creative

October 8, 2019