How data helps us create better websites
Why data, of all things?
Data plays an essential part in our approach here at Human. Each project is a world in itself and we first need to gather all the information about that world. The cold, hard facts about who populates that world, what motivates them, and what they’re looking for. We try to think like them and learn from them… using data. That’s a lot of “thems”. We are not that cold usually.
To start with some myth-busting examples to show how data helps us along the way, we have listed a couple of the most common misconceptions about website design. All can be easily debunked using the simplest data we get from the seemingly complex, but always the go-to tool for any website work - Google Analytics.
(There are many websites which do not have Google Analytics configured at all. Do yourself a favour and set up yours.)