Future of Cinema

Case Study; How things should be

Movies are great. Buying tickets online - not so much!

There are a lot of movie buffs here at Human. We've been ranting about this since forever but never did a thing to change it. And then, we finally scratched our own itch. We took our time and deconstructed the whole thing. We did our research, looked at the data, watched people buy tickets online. Took a vacation. Watched some movies. And then we made this concept of a better online cinema experience, how it should be. Or at least, how we'd like it to be. This is a "what if" story. If you like it, give us a call and we'll talk.

Women of Human
They're great. We love them.

There are a lot of movie buffs here at Human. We've been ranting about this since forever but never did a thing to change it. And then, we finally scratched our own itch. We took our time and deconstructed the whole thing. We did our research, looked at the data, watched people buy tickets online. Took a vacation. Watched some movies. And then we made this concept of a better online cinema experience, how it should be. Or at least, how we'd like it to be. This is a "what if" story. If you like it, give us a call and we'll talk.

What's wrong?

Generally speaking, cinema websites are a pain to use (hats down to those few who did it well, we love you).

Too many irrelevant things going on
Important stuff is hard to find
Once you get to a movie and that's not what you like - it's hard to continue looking for another one
Seat selection is painful
It takes ages to get through checkout
Online experience is vastly different that offline
Etc.

Too many irrelevant things going on
Important stuff is hard to find
Once you get to a movie and that's not what you like - it's hard to continue looking for another one
Seat selection is painful
It takes ages to get through checkout
Online experience is vastly different that offline
Etc.

Too many irrelevant things going on
Important stuff is hard to find
Once you get to a movie and that's not what you like - it's hard to continue looking for another one
Seat selection is painful
It takes ages to get through checkout
Online experience is vastly different that offline
Etc.

Too many irrelevant things going on
Important stuff is hard to find
Once you get to a movie and that's not what you like - it's hard to continue looking for another one
Seat selection is painful
It takes ages to get through checkout
Online experience is vastly different that offline
Etc.

Too many irrelevant things going on
Important stuff is hard to find
Once you get to a movie and that's not what you like - it's hard to continue looking for another one
Seat selection is painful
It takes ages to get through checkout
Online experience is vastly different that offline
Etc.

What can be done?

A lot, apparently.

Eyes on the prize

What do you want to watch?
Where?
When?
Who with?

Consistency helps people feel smart

Easy to learn
Keep things at the same place
Don't make us think
Respect us

Seat selection is hard

75% users do it on mobile, some of them have really big thumbs
Help them succeed, don't help them fail
Users willing to pay more for premium seats tend to spend more

Snacks ready and waiting for you?

Because why not? Instead of waiting in line for snacks, wouldn't it be great to have them waiting for you at your seat?

Checkout process that you love

It doesn't need to be that hard. Or slow. Or buggy. We just want to buy the damn tickets.

One click payment

Google Pay and you're done.

Get friends on the hook

Let your friends know you just watched a great flick. You'll feel nice and they'll be happy.

Enjoy!

Hi!

Will deliver long term business value for money. Very successful since 2001. Smokers need not apply. That last one is a joke. Email us. Or call. But don't text.

Email: hi@humaninteraction.com
Phone: +385 1 4818 408

Zagreb Office

Rusanova 13
HR-10000 Zagreb
Croatia, Europe

Osijek Office

Dubrovačka ulica 93
HR-31000 Osijek
Croatia, Europe